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James' passion, ambition, and drive go with his motto “speaks not only to the mind of man but also the heart. “


His dedication and commitment to transforming those at the crossroads with developmental tools are compared to none. 


He is recognized as “The Basic Speaker” and exemplifies his approach to helping those on all levels. Providing motivational speaking and workshops for educational institutions, corporate businesses, and nonprofit organizations. He drives the message of transforming your life and investing in your full potential.


James' mental approach towards helping individuals developed 20+ years ago working alongside Fortune Society, with those struggling with re-entry back into the community. 


He then continued his journey, by working with the homeless, substance abusers, troubled teenage/young adults, and those grappling with mental illness, at the Lower East Side Harm Reduction Center in New York City. Honored by Mayor Bloomberg in 2006, he became Director of Prevention Services and worked alongside the Department of Health (DOH) of New York, where he strategically planned and developed many preventive services throughout the world. 


In addition, he became a one-on-one life coach, a nutrition fitness coach, and a pro bodybuilder for 10 years. 


He then expanded his entrepreneurial portfolio, by launching his natural hair care line, Crown Therapy.


Becoming an author of the book, titled, Pushing Your Potential: Pushing Through The Crossroads of Your Life, stems from his youth mentorship program established in 2021.


James drives the message that investing in your purpose is a part of finding true peace. Living by the quote “ The tragedy of life is not death, but what we let die inside while we live …"

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